Johnny McElherron was busy minding his own business as a successful company director, when one day he fell in love with watches. So deeply that soon after his eureka! moment he established The Watch Press as a vehicle where he could indulge his passion with gusto. What his eye beheld he would write about, in his own unique style, and in time his work penetrated through to numerous national and international mainstream and online publications. Today Johnny creates engaging content for watch industry clients, and in 2014 joined forces with the highly respected watch industry specialists Delos Communications, with whom he works to provide Delos clients with high quality content to ensure no part of their company message gets lost in translation.