TW Steel Unveils Canteen Fashion Editions

by TW Steel
Official
Press Release
  • TW Steel Unveils Canteen Fashion Editions

Amsterdam, The Netherlands (march 1, 2013) – Offering an appealing twist to TW Steel’s famed Canteen Style, the six new Canteen Fashion executions unveiled by the brand ‘Big In Oversized Watches’ make a visually appealing impact thanks to their bold use of vibrant colors.

Offering the same clean, contemporary styling renowned on all Canteen editions, the latest models from ‘The Watch in Steel’ feature a 3-hand Miyota 2415 movement housed in an elegant brushed steel case – all editions coming in a 45mm size only. The side of each bezel features a shiny finish for a more luxurious look while each watch in the new range is 10 ATM water resistant.

The fun, and crucially the ‘fashion’ element, is infused into these dynamic new timepieces through the use of an amazing array of colors on the dials, hands and silicon straps – all of which use a sleek brushed steel clasp. Similarly, where the hands connect, a flash of the prominent color on each watch is also featured on the steel colored hands for extra effect.

TW500 sports a sunray dark blue dial with a matching dark blue silicon strap, TW505 mirrors this look but in green, while the other editions come in the following fashionable color pallets – TW510 ‘red’, TW515 ‘purple’, TW520 ‘yellow’ and finally TW525 ‘turquoise’.

“We really wanted to produce some Canteen models that stood out as fashion pieces while remaining true to TW Steel’s ethos of offering affordable luxury,” stated Ton Cobelens, Chief Design Officer for TW Steel. “We’ve used a bold array of colors to inject some real flair into these designs and I think they’ll prove to be very appealing to the fashion conscious consumer.”

A family-owned company, headed by Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 100 countries worldwide. Known for being ‘Big In Oversized Watches’, TW Steel continues to offer affordable luxury since its inception in 2005.

TW Steel Manufacturing Features:

  • All TW Steel watches are produced to Swiss quality standard
  • TW Steel watches are made from the highest quality stainless steel
  • TW Steel watches feature Miyota movements – the leading technology from Japan
  • Watches featuring PVD plating only use the best standard available

For further information please contact :

Stuart Morrison – TW Steel PR & Communications Manager
Tel: +1 514 684 2621 / Mobile: +1 514 945 3253
Email: stuartm@twsteel.com - Website: www.twsteel.com