Jaeger-LeCoultre Grande Reverso Ultra Thin 1931

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931


by Olivier Müller

2013 has been a blue year. What will be the colour of the year 2014 ? Jaeger-LeCoultre says : brown chocolate ! Actually, brown has already been the trademark of some watch brands, but maybe not enough to become an industry trend. For instance, H. Moser & Cie, as well as Jaquet Droz, already had models in brown. The fact that a major manufacture such as Jaeger-LeCoultre goes that way might change the game. Especially with an iconic model such as the Reverso !

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 – Christmas Chocolate

The model chosen for that new finishing is the Grande Reverso. Even ‘Grande’, it remains quite faithful to the 1931, with a height of 46,8 mm. The model was unveiled on the occasion of the 80th anniversary of this timepiece. Jaeger-LeCoultre chose to return to the very origins of a it by presenting the Grande Reverso Ultra Thin Tribute to 1931, directly inspired by the aesthetic codes of the historical model. This creation has an ultra-thin case, contemporary dimensions and was faithful to the original.

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931

The manufacture already introduced the Grande Reverso Rouge with a deep red dial in 2012, followed the next year by the Grande Reverso Ultra Thin Duoface Blue. For 2014, Jaeger-LeCoultre unveils the third member of this trilogy: the Grande Reverso Ultra Thin 1931 with a chocolate-toned dial.

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 – An outstanding… Strap !

But what might be the most remarkable is…its strap ! The Casa Fagliano had been established since 1892 in the worldwide polo capital, Buenos Aires. For well over a century, the Fagliano family has been dedicated to a single craft : fine leatherwork.

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 - Dial

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 – Dial

For the Manufacture Jaeger-LeCoultre, Casa Fagliano has agreed to produce hand-crafted straps in successive stages following the strict principles of tradition in working with cordovan leather, which is renowned for its resistance. Delivered along with each watch, the strap made in the Casa Fagliano workshops is distinguished by its suppleness and hand-made mode of production that makes it truly one of a kind. This partnership further strengthens the ties between polo and the Reverso.

The piece was shown during the SIHH, in Geneva in January, and was Highlighted by Angus Davies on DreamChrono Blog

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 - Wristshot

Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 – Wristshot

More resource about Jaeger-LeCoultre Grande Reverso Ultra Thin 1931 on the Official JLC Website.

    Author Bio

    Articles by Olivier Müller

    CONTRIBUTOR

    Olivier Müller is a professional journalist specialising in horology. He divides his time between Geneva and Paris, covering horology-related topics for a dozen or so magazines and specialist websites in Europe. He is also a regular speaker at various events. In 2008, Olivier Müller set up Delos Communications to manage the writing side of his business, spanning five European countries. Delos Communications also provides consultancy services for horological communication, helping brands as they define and implement their strategy in terms of positioning, messages and audience. In addition to the world’s two largest watchmaking groups, Delos Communications’ clients include a broad range of emerging independent brands, as well as public-sector bodies keen to promote their local watchmaking heritage. Five people work for the agency, including a journalist, a photographer, a community manager and a translator, all with expertise in the world of watchmaking.

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